Pure Desire 纯欲
Pure Wild 纯野, Lying Flat 躺平, Let it Rot 摆烂, Guochao 国潮, Xin Zhongshi 新中式, Yabi 亚逼 - the new Chinese style 新中式 has gone global.
UPDATE: Today, the Long Mekong Weekend focuses on the US$570 billion beauty and cosmetics business and the US$1.7 trillion fashion business succumbing to the rapidly spreading influence of Neo-China Style 新中式 (Xin Zhongshi). McKinsey Consulting, Nikkei Asia, CNN, the Guardian and the UK Economist join Xiaohongshu and Douyin (Tik Tok), Alibaba (Tabao-Tma…