Long Mekong

Long Mekong

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Long Mekong
Thailand Trending

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The Thai government under Prime Minister Srettha Thavisin is working to enhance the country's soft power and reinvigorate a stagnant economy, with a particular focus on tourism and consumption.

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Dr. Digby James Wren
Apr 26, 2024
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Thailand’s soft power splash

By William Jones and Daniele Carminati

The Thai government under Prime Minister Srettha Thavisin is working to enhance the country's soft power and reinvigorate a stagnant economy, with a particular focus on tourism and consumption. While initiatives like an extended Songkran Water Festival may deliver benefits in the short-t…

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